This morning, during a photo shoot with some of my co-creators, I reflected a bit about this expression job creation, often used by politicians and the like (especially in times of election).
”We need to create x number of jobs in the healthcare sector…”
”The rate of job creation is increasing / decreasing…”
Ok so the government can create jobs. And so can SMEs and large corporations. The common understanding seems to be that someone creates jobs for someone else. What would happen if we would turn it around? What if YOU are the creator of your job? What would that shift in point of view alter? I would say EVERYTHING.